It's probably no surprise to you that every time you visit the high street these days your favourite shop has closed down or has large banners in windows screaming about a closing down sale and how you can grab a bargain, it's a really sad state of affairs.
In 2018/2019 some of the most prestigious high streets stores have gone into liquidation or have got themselves into serious trouble because of their stores simply not performing. Toys R Us, House of Fraser, Patisserie Valerie and one of the more recent, Debenhams, have all been victims.
So, how and why is this happening and how can we end the misery and complaining of high street store disappearance. Something needs to change, and for me it’s all about creating the perfect digital presence and road map, not enough people are doing it and from my point of view it’s a complete slap in the face and huge wake up call for large, old fashioned companies to get their backsides into gear to develop and progress with their digital presence and road map.
From reading and from research, it’s clear to me that we are on the verge of a complete reversal where a companies digital platform or eCommerce website will have to (not may need to) support and fund high street store presence and this makes total sense. It has been reported recently [that one in every 5 pounds spent with UK retailers](https://www.telegraph.co.uk/news/2018/08/16/one-every-five-pounds-spent-uk-retailers-now-online-figures/) is done online and this is only going to grow over the next few years.
Recently, I was involved in a conversation with a high profile gentleman on the topic of the high street where they had disagreed with me about supporting local and independent stores as well as large retailers such as River Island and Topman. He went on to say how we should all be out there supporting the high street to make sure it survives and thrives.
Let’s look at the at shopping online vs shopping on the high street.
I’m really struggling here guys….
So lets swiftly move on to the con’s of the two
I really think all of the above is a huge driver of information on how people now like shop and if the high street is going to survive and survive the only answer is to improve your online retail presence and sell, sell, sell. This in turn will increase turn over, profits and margins which will allow your high street store to be upon held.
Huge changes are coming and all retailers need to be able to adapt efficiently and effectively. The high street can strive, but right now, it needs to survive.
Here are a list of very good articles that provide key information on how the high street is changing.
If you’re looking to start your own eCommerce store or want us to support you on your next eCommerce venture, then please get in touch with us, we can help.
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